Which other options did you consider before choosing [product name]? You can stop surveying once you have enough replies. How would you feel if we discontinued this feature? Read also: I want to pay someone to do research paper for me and receive an excellent grade. Use Hotjar to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business. Asking the right survey questions can help you figure out what marketing messages work best, so you can double down on them. Hotjar recently created a survey that we sent to 2,000 CX professionals via email. Do you know who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions. We use the information to improve our customer support, which is strongly tied to overall customer satisfaction. While negative … If you did not subscribe to [publication name] today, what was it that stopped you? What almost stopped you from subscribing? Otherwise, instead of … Read more → in our series of blog posts about managing the early stage of a SaaS startup, we covered a section on product/market fit, which has relevant information for all industries. Market research is not just the most potent, proven and practical method to answer critically important business questions, but it is the only way that does so in a reliable manner. Nominal questions work well when there is a limited number of categories for a given question (see the example above). 100+ Hotjarians, 25+ countries, 1 goal: to give you and your team the insights you need to create experiences your users love. Some of the top essential employee survey questions … When you ask a ‘yes’ or ‘no’ question. (0=terrible, 10=stellar). Do you have any questions before you complete your purchase? By clicking "Log In", you agree to our terms “Understand your customers’ pain points and then establish processes to reduce customer effort. “Overall, if you want to deliver an AMAZING customer experience, the SINGLE MOST IMPORTANT thing you can do is LEARN more about your customers so you can custom tailor that experience to them. Survey response bias is a sad but important reality to consider when writing surveys. Please list the top three things that persuaded you to use us rather than a competitor. Okay, so we don’t do this here at Hotjar. Example of NPS questions (to be asked in the same survey): Pro tip: you can use our NPS calculator to crunch the numbers. What's one thing we can add that would make [publication name] indispensable for you? The best survey responses come from respondents who provide personal accounts of past events that give us specific and real insight into their lives. Put time into your micro-copy—those tiny bits of written content that go into surveys. The following survey questions can help you get some great testimonials. Get professional writing assistance from our partner. Were you able to find the information you were looking for? If you could have changed one thing in [product name], what would it have been? That’s not a good question to ask. Once you get some initial feedback, you can craft questions that dive deeper into their heads to uncover their most fundamental drives. The ones who are … The right content marketing survey questions How would you rate our service on a scale of 1-10? Kristi Hines, Freelance Writer, Social Media Expert & Blogger –– Build a big list of topic ideas for your content marketing with on-page surveys. If you could change just one thing in [publication name], what would it be? “Rather than asking: ‘Why did you buy our product?’ ask ‘What was happening in your life that led you to search for this solution?’, Instead of asking: ‘What's the one feature you love about [product],’ I ask: ‘If our company were to close tomorrow, what would be the one thing you’d miss the most?’ These types of surveys have helped me double and triple my clients.”, Talia Wolf - Founder and Chief Optimizer at GetUplift. If you could no longer read [publication name], what’s the one thing you would miss the most? Polly Kay, Senior Marketing Manager at English Blinds, explains how these mix and match different types “A customer … In the beginning, focus on the big things: Don’t just use surveys to answer questions that other tools (such as analytics) can also help you answer. Their feedback helped us perfect the questions and clear up any confusing language. Diana from A Research Guide Don't know how to start your paper? If you did not upgrade today, what stopped you? What other products would you like to see us offer? What other content would you like to see us offer? If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. And speaking of surveys…we could sure use your help! Below are some commonly used survey topics, not exhaustive lists. That’s good news: you will have plenty of data if you decide to write a research paper on marketing. (please be specific). If you could no longer use [product name], what’s the one thing you would miss the most? As part of product development, surveys help you find out what features, benefits and attributes appeal most to your customers, and how best to package your product or service. (This is an. I’m thinking of questions like ‘What do you think of the search feature?’ with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. A user persona is a semi-fictional character based on the people who currently use your website or product. Analytics, user session recordings, and user testing can tell you whether it does that or not.". These templates are written by expert researchers to help you get the best survey results. If you want to figure out why people are leaving your website, you’ll have to ask questions. A tip from us: don't ask these questions for the sake of it—if you're not going to use some of the data points (e.g. What could we do to make this page more useful? Get to know them really well, deliver value to them, and really wow them. What would persuade you to visit us more often? We’ve written in detail about most of these ideas in other blog posts, and I’ve included links for each of them below. Read more → our post about creating simple and effective user personas in 4 steps highlights some good survey questions to ask when creating a user persona. What is the total number of employees in your company (including all locations where your employer operates)? What were the three main things that persuaded you to join our list today? 1) using a closed-ended question to get your foot in the door at the beginning of a survey, and. Start with a small question, and build up from there. “You are asking your audience to take time out of their day to do free work for you, so you need to be warm, personable, and even a little charming to get them to want to help you.”, Momoko Price - Conversion Copywriter at Kantan. Why should you care about what people ‘think’ about the search feature? We put together a guide for analyzing open-ended questions in 5 simple steps, which should answer all your questions. Honestly, the real danger is not collecting feedback. Click to learn more, 25 Cool Ideas for Your Marketing Research Topics, Works Cited, References, and Bibliography, Effects of gender on a family buying decision, Factors that influence the level of impulse buying, The impact of brand extension on brand personality, The use of Black Friday sales and how these benefits company gross, The use and benefit of sending birthday announcements and coupons, Relationship between marketing research, customer knowledge, and business sales, The effect of the recession on promotional activities, An attitude of people in different roles towards direct marketing. – anything that will help you tailor services … Tell us why.”, “I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. If you had a magic wand and could change anything in [product name], what would it be? How smartphones and tablets can be used to tap into customers thinking? The questions are reacted to company beliefs, training, communication, teamwork, job satisfaction, safety, values, and leadership. Understanding customers is the key to improving and growing your business—but you won’t be able to understand your customers unless you learn more about them. What would persuade you to use us more often? “Don’t use surveys to ask people questions that other tools are better equipped to answer. Be sure to mix multiple-choice questions with open-ended ones that give the customer a chance to explain their opinions, says SurveyGizmo. “I strongly recommend that the questions be worded in the first person. Before diving into a list of questions (though you can skip right to it if you prefer), let’s cover a few survey question basics: A good survey question is one that helps you get clear insights and business-critical information about your customers, including: With this information, you can tailor your website, products, landing pages, and/or messaging to improve the user experience and (ultimately) maximize conversions. What is the main reason you're canceling your account? There’s really no perfect answer, but we recommend asking as few as you need to ask in order to get the information you want. What’s the one thing we are missing in [publication name]? A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Effective survey questions can help improve your business in many different ways. Asking for information like gender, race, or income at the beginning of a survey can influence how … Were you able to complete the purpose of your visit today? A common (and subtle) form of loaded survey question would be, ‘What do you find useful about this article?’ If we haven’t first asked you whether you found the article useful at all, then we’re asking a loaded question. Here are 30 questions … Pharmaceutical marketing and ethics; Effects of gender on a family buying decision; Factors that influence the level of impulse buying; Social media in marketing? They’re the ones who always have a brilliant campaign idea up their sleeve. The 15 best website survey questions to ask customers in 2020. When you do that, you’re essentially asking an open-ended question, because you aren’t limiting them to the options you’ve picked. A combination of online survey questions and one-on-one interviews can help you figure this out. Below we collected a list of good survey questions that you can ask, and categorized them across e-commerce, software/Software as a Service (SaaS), and publishing. We'll occasionally send you account related and promo emails. Hotjar vs FullStory: which one should you choose? (NPS question). Customer Satisfaction Survey Questions. Read more → here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling, and why they work so well. Some of these questions are great as multiple choice, and you’ll see some suggested answers below. Rating questions are also used for customer satisfaction surveys and product reviews (such as Amazon’s five-star product ratings). What’s the one thing that nearly stopped you from buying from us? The Likert scale is typically a 5- or 7- point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction towards something. What’s the one thing we are missing in [product type]? We use cookies to give you the best experience possible. Was there anything about this checkout process we could improve? Yet, too often, marketers get bogged down by personal gripes and don’t have a strategic process for approaching sales. If you could change anything on this page, what would you have us do? How would you rate this article on a scale of 1-10? Read more → we talk about positioning and branding your products in a post that’s part of a series written for SaaS startups, but even if you’re not in SaaS (or you’re not a startup), you’ll still find it helpful. Few things are more frightening than stagnant sales. Design the most effective sales funnel, so your most-liked products aren’t hidden away. For example, you may want to know, “How do our competitors drive traffic?”. For example, at Hotjar, we ask for feedback after each customer support interaction (which is one important measure of customer satisfaction). A good survey question is one that helps you get clear insights and business-critical information about your customers, including: Who your target market is How you should price your … The Net Promoter System (NPS) is a measure of how likely your customers are to recommend your products or services to their friends or colleagues. What nearly stopped you from creating an account today? Or you were trying to figure out something and now you finally decided to make a research about it? What is your biggest fear or concern about purchasing this item? A leading question is one that prompts a specific answer, and you want to avoid those because they’ll give you bad data. Try to think about the problem you are interested in exploring. Questions … Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. Join 40,000+ marketers and designers who receive our blog posts in their inbox. They also play a major role in market segmentation. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking. “Having run thousands of user research projects, I have found that the key is to alternate questions often. Employee Survey Topics. How many questions should you ask? Before officially sending it out, we wanted to make sure the questions really worked. You can use our sample size calculator to get a more precise answer, but understand that collecting feedback is research, not experimentation. Does it speak to your clients' needs, drives, and fears? Buying a new product can be scary: nobody wants to make a bad purchase. Is there anything preventing you from upgrading at this point? Sales Survey … Pro tip: you can add an open-ended component to a nominal question with an expandable ’other’ category, where respondents can add in an answer that isn’t on the list. The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions themselves are poorly worded you could waste hours trying to fix minimal problems while ignoring major ones a different question could have uncovered. For routine customer satisfaction surveys, it's not necessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions… Before we dive into our list of 70+ question examples, here is a quick overview of the six different survey question types they belong to, with a few examples for each: Open-ended questions give your respondents the freedom to answer in their own words, instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0-10 ratings, etc.). By continuing we’ll assume you’re on board with our cookie policy. What other information would you like to see on this page? Don’t ask directly about price; otherwise, you’ll seem like you’re unsure of the value you offer. What topics would you like to see us write about next? The format you pick for your survey depends on what you want to achieve, and also on how much budget/resources you have. Simply put, a product survey is a tool that a company can use to learn what their users think about their products.Running a survey before launching a product means you get to … It may be tempting to focus on your company or products, but it is usually more effective to put the focus back on the customer. This broad category of questions includes: I’ll describe each in greater detail below. Hopefully these ten questions will help get you started in confirming that your customers really do want and are willing to pay for your next product. What's the next feature or functionality we should build? ". Some are research-based and some open-minded to get a powerful insight inside the employee’s mindset. What was your biggest challenge, frustration or problem in finding the right [product type] online? Copyright © 2014 - 2021 Hotjar Ltd. All rights reserved. Are your products overpriced and scaring away potential buyers? Related: How to Conduct Market Research. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it. If you’ve just begun asking questions, make them open-ended questions since you have no idea what your customers think about you at this stage. A typical rating question is used to determine Net Promoter Score® (NPS): the question asks customers to rate their likelihood of recommending products or services to their friends or colleagues, and allows you to look at the results historically and see if you're improving or getting worse. Is there anything on this site that doesn't work the way you expected it to? These questions help you to understand and categorize your target market. Most surveys only include some subset of the below. What was your biggest challenge, frustration, or problem in finding the right [product type] online? It is simply building a tighter relationship with your customer.”. Human beings are social creatures. It's not magic. How likely are you to recommend us to a friend or colleague on a scale of 0-10? (0=terrible, 10=stellar). How would you rate our support on a scale of 1-10? What persuaded you to complete the purchase of the item(s) in your cart today? If you did not make a purchase today, what stopped you? (can be multiple choice). Your research paper is also connected to marketing in a meta way: you will try to “sell” it to the audience, so make sure you love your “product” and can talk about it with genuine excitement. You’re likely to only get an answer to one of them, says Restaurant Engine. Share them in the comments, and let us know what they taught you about your users. Unlike experimentation (such as A/B testing), all is not lost if you can’t get a statistically significant sample size. For example, asking ‘What makes our product better than our competitors’ products?’ might boost your self-esteem, but it won’t get you good information because you’re planting the idea that your own product is the best on the market. It's not science. Benefits & Compensation; Career Development; Climate & Culture; Communications; Employee Engagement; … What nearly stopped you from signing up today? By personal gripes and don ’ t do right point in their journey have... Feedback is research, not exhaustive lists, foot-in-the-door question to ask as part of getting know. The work much easier to analyze to take that 5 % to 10 %..!: you will have plenty of data if you could change just thing. Doing something that bugs them more than any survey or feedback button would differ from one industry another. T mean their lasagna is well-liked to your clients ' needs, drives and. Than customer satisfaction surveys and product reviews ( such as A/B testing ), all is collecting! 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